MANAGERIAL ECONOMICS AND BUSINESS STRATEGY

Michael Baye | Jeffrey T. Prince

 

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Política de trocas e devoluções

Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition.
This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival’s costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.

9781266071010

Ficha de dados

ISBN
9781266071010
Idioma
Inglês
Editora
MCGRAW-HILL
Ano de edição
2021
Edição
10

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MANAGERIAL ECONOMICS AND BUSINESS STRATEGY

Michael Baye | Jeffrey T. Prince

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